Privacy policy

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Male Vital operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Male Vital is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

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1. PERSONAL INFORMATION WE COLLECT OR PROCESS
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When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services:

- Contact details — including your name, address, billing address, shipping address, phone number, and email address.
- Financial information — including payment card information, transaction details, form of payment, and payment confirmation.
- Account information — including your username, password, security questions, preferences, and settings.
- Transaction information — including the items you view, add to your cart, purchase, return, exchange, or cancel, and your past transactions.
- Communications with us — including information you include when sending a customer support inquiry.
- Device information — including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information — including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

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2. PERSONAL INFORMATION SOURCES
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We may collect personal information from the following sources:

- Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services — from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
- From our service providers — when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
- From our partners or other third parties.

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3. HOW WE USE YOUR PERSONAL INFORMATION
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We may use your personal information for the following purposes:

a) Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, process your payments, fulfill your orders, send notifications related to your account, process purchases and returns, create and maintain your account, arrange for shipping, and create a customized shopping experience for you.

Our legal basis for this processing is the performance of a contract with you (Article 6(1)(b) GDPR / UK GDPR) and our legitimate interests in operating and improving our business (Article 6(1)(f) GDPR / UK GDPR).

b) Marketing and Advertising
We use your personal information for marketing and promotional purposes, such as sending marketing communications by email, text message, or postal mail, and showing you online advertisements for products on the Services or other websites.

Our legal basis for direct marketing to existing customers is our legitimate interests (Article 6(1)(f) GDPR / UK GDPR). Where required by applicable law, we will rely on your consent (Article 6(1)(a) GDPR / UK GDPR).

c) Security and Fraud Prevention
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate potentially fraudulent or illegal activity, and protect our services.

Our legal basis is our legitimate interests in protecting our business and customers (Article 6(1)(f) GDPR / UK GDPR) and compliance with legal obligations (Article 6(1)(c) GDPR / UK GDPR).

d) Communicating with You
We use your personal information to provide customer support, respond to your inquiries, and maintain our business relationship with you.

e) Legal Reasons
We use your personal information to comply with applicable law, respond to valid legal process, investigate potential violations of our terms or policies, and enforce or protect our legal rights.

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4. HOW WE DISCLOSE PERSONAL INFORMATION
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In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

- With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
- With business and marketing partners to provide marketing services and advertise to you.
- When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, to enforce our terms or policies, and to protect or defend the rights of our users or others.

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5. RELATIONSHIP WITH SHOPIFY
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The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users or the Shopify Privacy Portal at https://privacy.shopify.com/en.

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6. COOKIES AND TRACKING TECHNOLOGIES
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We and our third-party partners may use cookies, pixel tags, web beacons, and similar tracking technologies to collect information about your use of the Services. This information may be used to operate, analyze, and improve the Services, and to show you relevant advertising.

You may be able to manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Services.

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7. THIRD-PARTY WEBSITES AND LINKS
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The Services may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms.

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8. CHILDREN'S DATA
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The Services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us at support@malevitalhq.com to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

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9. SECURITY AND RETENTION OF YOUR INFORMATION
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We implement reasonable security measures to protect your personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

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10. YOUR RIGHTS AND CHOICES
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Depending on where you live, you may have some or all of the following rights in relation to your personal information:

- Right to Access / Know — You may request access to personal information that we hold about you.
- Right to Delete / Erasure — You may request that we delete personal information we maintain about you.
- Right to Correct / Rectification — You may request that we correct inaccurate personal information we maintain about you.
- Right of Portability — You may request a copy of personal information we hold about you and request that we transfer it to a third party, in certain circumstances.
- Right to Opt Out of Sale or Sharing for Targeted Advertising — You may have a right to opt out of the "sale" or "share" of your personal information for targeted advertising purposes. You can exercise this right at: https://malevitalhq.com/pages/data-sharing-opt-out.
- Managing Communication Preferences — You may opt out of receiving promotional emails at any time by using the unsubscribe option in our emails. Non-promotional emails related to your account or orders may still be sent.

If you reside in the UK or European Economic Area, you additionally have:

- Right to Object to Processing — You may ask us to stop processing your personal information for certain purposes, including direct marketing.
- Right to Restrict Processing — You may ask us to restrict our processing of your personal information in certain circumstances.
- Right to Withdraw Consent — Where we rely on consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
- Right to Lodge a Complaint — You have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO) at https://ico.org.uk/. For the EEA, a list of data protection supervisory authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members.

To exercise any of these rights, please contact us using the details in Section 13 below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request.

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11. INTERNATIONAL TRANSFERS
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We may transfer, store, and process your personal information outside the country you live in, including in the United States.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts recognized by the UK Information Commissioner's Office, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

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12. CHANGES TO THIS PRIVACY POLICY
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We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

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13. CONTACT
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Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

MaleVital
Website: https://malevitalhq.com/
Privacy and data requests: support@malevitalhq.com
General contact: contact@malevitalhq.com

For the purpose of applicable data protection laws, MaleVital is the data controller of your personal information.